Improver

Vincenza Cristina Saccà

Senior Vice President Consumer Marketing & Sponsorship Europe

Purchase, New York

Result - oriented, versatile and lateral thinking Manager with over 20 years of experience in in Financial Services multinational companies: Diners, American Express, Mastercard in roles of Marketing, Communication and General Management. Expertize and strengths in:

• Marketing & Communication: strategic planning and deployment, go to market cost-effective execution (ATL, BTL, Digital, Social)
• Financial Planning: accurate management of large Marketing & Product budgets, consistent results in yearly cadence achievement vs forecast and ROI analysis
• Products & Loyalty Program Management: strategy definition, (P&L, liability, risk management, market launch). Solid experience in digital platform design, development and migration
• Payments Systems: extensive knowledge of the payments system info structure and different players’ financial drivers
• People Management: effectively leading large, diverse teams from remote in complex matrix (from Junior to VP) including re-organization and definition of new structures to meet Business Objectives
• Cultural sensitiveness: extensive experience working directly with internal and external teams in over 25 Countries
• Negotiation skills: effective strategic thinking and decision-making in stressful situations. Ability to elaborate win-win solutions in complex multi counterparts mediations
• Presentation skills: able to effectively communicate to different audiences, from Reporting Teams to Senior Management

Specialties: Marketing Strategy, General Management, Loyalty Program management, CRM, Partnerships and co-marketing deals management, PR & Communication

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Experience:

• Manager Membership Rewards (American Express)
• VP - Head of Marketing Central Eastern Europe (MasterCard)
• Agency Director (Alphaomega)
• Vice President - Head of Marketing and Communications Central Eastern Europe (Mastercard)
• VP - Head of Marketing Central Europe (MasterCard)
• Director Rome Branch (Ideal Comunicazione)
• Senior Vice President Global B2B & Strategic Growth Marketing (Mastercard)
• Board Member (New York Edge)
• Senior Vice President Consumer Marketing & Sponsorship Europe (Mastercard)

Skills: