Improver

Yael Mamon

Director of Advertising and Media at Mizrahi-Tefahot Bank

Israel

• Managing projects alongside ad agencies from the creative stage through media planning and buying.
• Analyze and optimize all media channel performance.
• Me asure performance and identify key levers of improvement across all media buying channels.
• Perform market research and competitive analysis
• Maximize brand awareness.
• Challenge and Result driven
• online & offline marketing Savvy
• High analytical skills
• B2C & e-commerce experience
• Excellent interpersonal and communication skills
• Ability to perform detailed management in an intense and pressured environment
• High technical abilities

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Experience:

• Media Planner Buyer (Zenithmedia)
• Marketing Manager (Wobi Ltd)
• Media Planner Buyer (United Media)
• Director of Advertising and Media (Mizrahi-Tefahot Bank)
• Media and finance manager (Wobi Ltd)
• Media Account Manager (BAKARA)

Skills: